It’s just showing what people interested in your chosen category are also searching for.Ģ. You might find completely unrelated things, especially within the Rising category. Step 5: Explore topics and search queries. For example, if you work in marketing, you might choose the Advertising & Marketing category. If you want to see more overarching topics of your industry, choose a longer time frame and if you want to discover newer topics or queries, choose a lesser time frame. ![]() Step 3: Choose the time range you want to research. You can focus on a whole country, state or a city – possibilities are endless here. Step 2: Select the Region you want to explore. Here’s how you can find popular topics and search queries in your industry. Google Trends can help you discover popular topics you might have missed in your industry. Use Google Trends to find popular topics in your industry Here are 4 methods on how to use Google Trends of market research. Google Trends can also be used to discover spikes in keyword search volumes which are usually triggered by real-world events. Google Trends gives users the possibility to analyze search term popularity over time, explore similar keywords and compare how popular a search term is in different regions of the world. Google Trends is a free tool developed by Google that shows users how often different search terms are entered into Google’s search engine compared to total search volumes over chosen time periods. ![]() In this article, we will focus on how to use Google Trends for market research. Thanks to the widespread usage of the internet, market research tools have become more accessible to all businesses. Unfortunately, many of the market research methods can be expensive and extremely time-consuming. Market research is incredibly important for businesses of all sizes.
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